LAS VEGAS, January 6, 2026 — REGZA will showcase its latest television technologies at CES 2026, one of the world’s largest consumer electronics shows, from 6th Jan to 9th Jan, 2026 at the Las Vegas Convention Center, Nevada, U.S.A.
At CES 2026, REGZA will present its newest innovations powered by REGZA Intelligence, integrating advanced AI technologies to enhance picture quality, audio performance, and the way users discover and enjoy video content.
REGZA Booth Image at CES 2026
*This is the image to show the atmosphere of the REGZA Booth. The actual booth design may be different.
Beyond improving the fundamental elements of television—visuals and sound—REGZA Intelligence is designed to deliver a natural, effortless viewing experience with a strong sense of presence, enabling users to access desired content more intuitively as content choices continue to expand.
REGZA’s Latest Snapshot of Leading-Edge Technologies
As screen sizes continue to grow and content becomes increasingly diverse, advanced AI technologies play a critical role in delivering higher visual fidelity, immersive audio that feels as if you are truly there.
At CES 2026, the Toshiba TV booth will demonstrate the latest REGZA technologies, including:
- AI Voice Navigator Neo with Speaker Identification
- ZR RGB Mini LED Display Technology powered by REGZA Engine ZRα
- Realistic Sunlit Scene Reproduction
- REGZA Immersive Audio 7.1.2
AI Voice Navigator Neo: A New Style of Personalized Viewing
AI Voice Navigator Neo introduces a conversational generative AI approach to content discovery. By incorporating speaker identification, the TV recognizes who is speaking and automatically switches to the appropriate user profile, delivering personalized recommendations tailored to each family member—even when the same requests are made.
AI Voice Navigator Neo: Faster Access with Minimal User Operation
By understanding viewing history, preferences for the selected profile, and context, AI Voice Navigator Neo anticipates what users may want next. Simple phrases such as “I’m home” can trigger suggestions to continue an in-progress series or highlight newly released episodes. This minimizes operation steps and allows viewers to reach desired content more quickly and naturally, delivering a better lean-back viewing experience.
RGB Mini LED Display: Ultimate Display Technology for the Next Generation
REGZA introduces the newly developed ZR RGB Mini LED backlight system, which independently controls red, green, and blue LEDs to achieve dramatically improved color purity and brightness. Compared with conventional systems, this technology enables a 110% wider color gamut, delivering vivid yet natural images with rich reds, clear blues, and deep greens that retain their depth even in bright scenes.
RGB Mini LED Display
Powered by REGZA Engine ZRα, scene-based RGB backlight color optimization precisely analyzes each scene and drives only the necessary colors in each area. By distinguishing between reflected light and self-emitted light, the engine faithfully reproduces color, brightness, and texture, while 108-bit fine color gradation ensures highly detailed colors and lifelike visuals.
Realistic Sunlit Scene Reproduction: Natural Sunlit Highlights
REGZA Engine ZRα further enhances realism by detecting areas illuminated by sunlight or strong light sources. Once identified, the engine reproduces the brightness of these regions while precisely optimizing highlight contrast to prevent white clipping. This enables sunlit streets, buildings, and landscapes to appear vivid and natural, with glare and depth rendered in a way that closely matches human visual perception.
How does Realistic Sunlit Scene Reproduction work?
REGZA Immersive Audio 7.1.2: Expanding the Soundstage
To complement its visual technologies, REGZA presents REGZA Immersive Audio 7.1.2, a new sound architecture that combines the TV’s built-in 5.1.2 channel system with a rear soundbar connected via low-latency Bluetooth® LE Audio. Together, they form a unified 7.1.2 channel environment that envelops the listener from front, back, and above.
REGZA Immersive Audio 7.1.2
About REGZA
REGZA is Toshiba TV’s signature television brand, built on 20 years of innovation driven by the pursuit of new viewing experiences and ultimate realism. Since its debut in 2006, REGZA has introduced pioneering technologies—from time-shift viewing and advanced display systems to AI-driven image processing—that have redefined how people engage with television. In 2022, REGZA launched REGZA Engine ZRα, and in 2025 expanded its technology framework with AI, sensing, and ergonomics, establishing REGZA Intelligence as a system designed to deliver immersive presence and an effortless lean-back experience.
Recognized as the No.1 TV brand in Japan for three consecutive years, REGZA continues to evolve alongside everyday viewing lifestyles. Internationally, REGZA technologies are deployed through Signature Model TVs, bringing REGZA’s core picture, sound, and intelligence innovations to global markets.
