SINGAPORE, Aug 15th, 2025 – Toshiba TV officially marked its return to the Singapore market with a grand brand launch at the Courts Megastore in Tampines. The event not only celebrated the comeback of Toshiba TV after a decade since Toshiba exited Singapore market but also showcased the brand’s latest innovations in AI-enabled televisions, reinforcing its heritage of Japanese quality and cutting-edge technology.
The Launch Day
The grand brand launch opened with a vibrant lion dance ceremony, symbolising prosperity and good fortune for this new chapter in Toshiba TV’s journey.
Following the opening performance, the emcee welcomed the audience and introduced the purpose of the event – to celebrate Toshiba’s comeback and highlight the advanced features of its newest AI-powered TV range.
Distinguished VIPs, including Mr. Harry Higashiura, Courts Country CEO; Mr. Hiro-san, Toshiba TV Brand Manager; and Mr. Sheldon Xie, General Manager of the Toshiba Singapore team, shared their speech about the collaboration of Toshiba TV and Courts.
The highlight of the launch day was the ribbon-cutting, where VIPs from Toshiba TV Singapore and Courts officially announced the launch of the 2025 Toshiba TV lineup. Confetti filled the air as cameras captured the moment, followed by an exclusive product demonstration showcasing the brand’s latest innovations in 2025 TV models, especially the AI features.
Strengthening the TV Market in Singapore
The comeback of Toshiba TV into Singapore’s competitive TV market brings a refreshing blend of heritage and innovation. With consumers becoming more discerning, the demand for AI-enabled, high-resolution, and immersive viewing experiences has surged. Toshiba’s new range addresses this concern by combining Japanese precision engineering with the latest smart TV technologies – from Toshiba exclusive REGZA AI Engine to the world’s first radar sensing technology.
This launch is not only a strategic move for Toshiba TV but also a positive development for the Singapore TV retail sector. It offers consumers more premium choices and pushes the market towards greater innovation and quality standards.
Looking Ahead
Toshiba TV grand brand launch marks the vital importance of the Singapore market. The brand remains committed to upholding Japan’s No.1 quality and pioneering technology, enriching the entertainment experience of customers in Singapore.
The partnership with Courts is just the beginning, where Singapore customers can experience Japan No.1 TV brand first-hand, supported by trusted retail expertise. With Toshiba’s rich heritage, dedication to excellence, and Japanese craftsmanship, Toshiba TV is poised to reclaim its position as a leading name in Singapore’s TV entertainment landscape.
